“Do you like to be called traffic?” ask Judith and Jim of Bridging Heart And Marketing and they’ve even created a contest for a better word than traffic. I never resonated with “traffic” yet have been using it anyway, out of habit I guess, so I very much appreciate such impulse to create an alternative.
Really, I haven’t given it much thought whether someone calls me “traffic” – I don’t spend near as much time worrying about how others might perceive me as I used to. 
The thing is, I do not see my visitors as “traffic”. To me traffic means something motorized, automated, something which you judge depending on your needs as you perceive them. I see you and all my visitors as individuals coming one by one, for all kinds of reasons as it appears.
I like the word visibility. Because in the end it is about you being visible or not, being accessible or not. In the end, you are the center of your universe. It may sound selfish or ego centered to some but it’s not so. No matter how you view the world, no matter how much you’re aware of us all being One, or of your motivation to serve and share, you will remain the center of your world. That’s your God given job as a Human Being!
From the Marketing Game perspective, it does make sense to ask: How visible are you and your services to all those wonderful beings that appear to populate your universe?
Now, being visible doesn’t mean that you’re creating a meaningful relationship. It just means that the potential is there. And that’s exactly what traffic is about in traditional sense too. It’s about the opportunity being there for something more to happen – or not.
I need to add that from an expanded view a lot of visibility is not better than a little visibility. A lot of potential is not better than a little potential. Creating many customer relationships is not better than creating just a few. It all depends on the nature of your spiritual business and on the nature of your life journey.
Your journey as a spiritual business owner is an aspect of your journey as a Human Being – it is not an independent creation and you cannot measure the quality of it objectively.