When your clients unsubscribe it’s because you don’t give them enough reason to stay subscribed. That is as true for Twitter as any other means of communication.
I’m amazed about the number of Twitter messages that appear more or less meaningless. But then, it’s just a judgment. If someone wants to share that it’s Sunday today, then why not. If however you use Twitter for business you want to provide value. You want to create connections. You want to create a valuable conversation with every single message in your Twitter stream.
If you spread clutter in your followers’ Twitter window, they will either loose the sight of you, or they will close it all together. So what is clutter and what is not?
In the end, that too is a matter of judgment, and feeling. I, for example, experience it as clutter (and often end up unsubscribing) when I see tweets that look like this: “Follow @A, @B, @C, @D!”. Why would I? If you want me to even consider that, give me a reason to go there. Such as: “@A provides unique spiritual marketing advice” or “Here’s how @B helps my business to grow” or even “Get this free report about Z from C” 
. If you don’t
My ultimate advice for twitting, blogging, writing is: Write as if you were writing to yourself – because you are! Write in such a way that you would want to read it tomorrow too – perhaps even twice.
And, there are some great, more “traditional” ideas in this article about The Art of Writing Great Twitter Headlines
As for your client really being you? That’s the Truth I’m awakening to.
